Maximising Sales and Client Base of Contemporary Art Gallery Essay

Maximising Sales and Client Base of Contemporary Art Gallery - Essay Example CAG would be catering to the needs of customers ranging from various age groups possibly from 16-65 and people from diverse lifestyles. The company has a strong belief in values and therefore the employees would be given a 10% gain sharing on the basis of their performance in the next year. Apart from this the company is aimed at acquiring 20% return on its applied capital assets in the next 15 months. Company has identified the following tasks on the basis of short term plan: Approach to the clients for the CAG to identify their needs and tastes more into the roots. Locate the sponsors and investors for implementing the objectives. Establish the infrastructure for the art gallery with all the latest facilities and equipment. Plan the first art exhibition and first musical concert which will held within the next six months. External Environment The external environment for CAG is explained using the PEST analysis. PEST is an abbreviation for political, economical, social and technolo gical analysis. It is primarily used to describe the macro environment for any newly started project in order to analyze the external factors which might influence the business in the short run or in the long run. In the recent times the horizon of pest analysis has broaden to PESTEL which further includes the environmental and legal factors affecting the business activity. Political The stable political condition of the country enables the company to carry out its operation smoothly and soundly. However the expected areas for the political intervention would be tax policy; this will be dealt through modern age accounting solutions such as the principle of depreciation which is a helpful tool in decreasing the tax rate and simultaneously increasing the company... Maximizing sales and client base of Contemporary Art Gallery The paper presents a deep business activity analysis of a Contemporary Art Gallery and future forecasting on the basis of PESTEL analysis and Seven Ps of marketing. It also describes a substantial and suitable mission statement and has also assigned the immediate tasks to be done to improve the business situation. The initial business plan is made on the basis of ‘The Pyramid of Goals’ presented in ‘The Business Plan Workbook’. Within the next 3 years, the aim of the plan is to achieve a significant position in the world of Art as well as in the artists’ lives. Over the next year, the sales and client base is expected to be increased by 15% which would enable the company to achieve the future goals as well. The company has a strong belief in values and therefore the employees would be given a 10% gain sharing on the basis of their performance in the next year. Apart from this, the company is aimed at acquiring 20% return on its applied capital assets in the next 15 months. The plan emphasizes that extending the business operations while considering different external and internal environmental aspects will facilitate the company to maximize its sales and increase the client base. The initial business plan clarifies the aims and objectives of the company and also encourages the employees by assigning them certain goals for a specified time period. Motivated employees play a vital role in increasing the overall productivity.

Group effectiveness Essay Example | Topics and Well Written Essays - 250 words

Group effectiveness - Essay Example If the new approaches were adapted, then the group would have worked harmoniously. Respect for each other’s opinions should have been present. The work load should have been assigned fairly and not randomly decided by the self-appointed leader, who wanted to get all the credit, although all he did was to assign the jobs that have to be completed. 2) There were several factors that contributed to one’s satisfaction in being a member of a group. First of all, from the very start the goal of the group was established. Although each one has a goal of his own, a common objective was arrived at by the group. The roles of each member were very clear from the beginning. Each one was assigned a role which best fits his qualifications. There were rules that served as guidelines for the group. There were differences of opinions during the meetings but everyone was ready to listen to what one has to say. Respect was always present. Even if there were some disagreements, it was resolved politely, without any violent reactions from the group members. The decision was a group decision and not a decision made by only one person. 3) To further improve one’s communication skills, one has to learn to listen to other people’s opinions without having to be judgmental. One should realize that there is a time to speak and a time to listen. To be more effective in working with a group, one must know what he can contribute to the group by knowing his qualifications and capabilities. A win-win solution should always be the focus of decision-making. An evaluation of how one contributed to the group goals and how the group achieved its goals must be in place. Another way of improving one’s communication skills is to learn how to get the right message in the proper manner. One’s ideas must be clear and simple to be better understood by the other